Real estate is a viciously competitive business in Austin. How do you choose your REALTOR®? How do you choose any professional? Relation to a family friend? Referral from a friend? Fancy website? Use of technology? Use of traditional methods (ie a traditional salesman)? Someone whose personality is similar to your own? Dedication to the job? [...]

After my recent post “We Are the Real Estate Experts, Aren’t We?” you may argue that large, national chain brokerages may be better because they have the resources and the budgets for agent raining and education. And while I think that these Brokerages are a great place for new agents to start for that reason, [...]